This fall, The Macallan, is launching a new immersive event series, The Macallan Manor, reinventing whisky tasting through a stunning, multi-sensorial experience. The event series embarks on a three-month tour across nine major U.S. cities starting in New York and concluding in Los Angeles in November.
Designed to surprise and delight, The Macallan Manor transforms historic, old-world manors into luxury, first-class tasting experiences, blending the sensorial with storytelling and converting new consumers to Scotch whisky fans.
Guests will journey through four immersive worlds, each a unique experience created around one of The Macallan’s whisky expressions, pairing set design with storytelling and multi-sensory experiments to delve into each of the five senses.
Attendees of The Macallan Manor can expect one-of-a-kind immersive tastings taking place in unexpected locations such as an oak forest with flavor-enhancing flowers imported from the Amazonian rainforest, or a cooperage in Spain. Additionally, guests can expect an innovative food menu, featuring edible clouds for starters – masterfully paired with The Macallan and designed to stimulate and intensify an already premium whisky-tasting experience.
September 20, September 21
The Algonquin Club
September 26, September 27
October 2, October 3
Texas Federation of Women’s Clubs
October 11, October 12
October 17, October 18
International Museum of Surgical Science
October 23, October 24
Arts Club of Washington
October 30, October 31
Callanwolde Fine Arts Center
November 6, November 7, November 8
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